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May 25, 2026 - BY Glossy

Marc Jacobs looks to the Daisy fragrance empire in the relaunch of his makeup line

Front and center in the new iteration of Marc Jacobs Beauty is a familiar favorite: Daisy. The Marc Jacobs Daisy fragrance, a pillar of Coty’s portfolio since its original launch in 2007, has already inspired countless flankers and now serves as a through line in the fashion designer’s anticipated return to beauty.