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August 10, 2026 - BY Glossy
Marketplaces love to tout their GMV, but the stat doesn’t tell the whole story
The RealReal is one of many resale and marketplace-based companies that touts its impressive GMV, a figure that represents the total value of all products sold on the platform. Fashionphile, a competitor, has GMV of over $500 million while Depop's GMV is over $1 billion as of February. But does GMV tell the whole story?
August 10, 2026 - BY Glossy