July 07, 2025 - BY Glossy
Meet Mallory Brooks, aka @plzdontbuythat, TikTok’s ultimate de-influencer
On TikTok, Brooks doles out wisdom about how to be an informed shopper — especially when it comes to influencer-founded brands. She has investigated the quality of buzzy brands including Set Active, Parke, Daily Drills, Nuuds and Daphne.