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July 13, 2026 - BY Glossy

Milani CEO Mary van Praag unpacks the strategies behind 19 quarters of growth, trends she’s betting on for 2H

Glossy caught up with Milani CEO Mary van Praag for insights into her winning leadership strategy, including the power of product collabs with retailers and manufacturers, the categories and trends she’s betting on for the second half of the year, and the consumer demands from the mass category now.