![]()
January 15, 2026 - BY Glossy
NRF 2026 Briefing: ‘Authenticity is really important’: Why AI is set to propel influencer marketing
AI may be changing the creator economy, but it’s also fueling it. That’s according to executives at the National Retail Foundation’s Retail’s Big Show Conference this week; the importance of authentic voices for resonating with consumers was a hot topic throughout the event.
January 15, 2026 - BY Glossy