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January 19, 2026 - BY Glossy
Pantene taps Alix Earle and Abbey Yung to introduce anti-shedding collection
Pantene's newest launch is more than a decade in the making, in development since 2013. The brand published two clinical studies along the way and has now brought its Abundant & Strong Collection to market, in December 2025. The launch is supported by a 360-degree campaign, "Stop The Shedding," which includes a film and partnerships with mega-influencers including Alix Earle and Abbey Yung.
January 19, 2026 - BY Glossy