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September 11, 2026 - BY Glossy
Pop Newsletter: How Ariana Grande’s R.E.M. Beauty capitalized on the Eternal Sunshine Tour to drive engagement and sales
The brand held in-person activations in 10 cities across her two-month tour. Not only that, but during the show, Grande had her makeup redone twice with R.E.M. products. First, she applied a touch of the Essential Drip Glossy Balm ahead of the song "7 Rings" and then had a full vanity on stage where she applied several other R.E.M. products ahead of the song "Into You."
September 11, 2026 - BY Glossy