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December 02, 2025 - BY Glossy

Red Wing’s newest campaign critiques drop culture and AI

Red Wing, the century-old brand known for its premium work boots, is in the middle of a modernization effort. Along with a newly remade website and buzzy fashion collaborations with the likes of Fendi, the brand has released several big top-of-funnel marketing campaigns in the last year, making it far more vocal in 2025 than it has been in the past.