December 02, 2025 - BY Glossy
Red Wing’s newest campaign critiques drop culture and AI
Red Wing, the century-old brand known for its premium work boots, is in the middle of a modernization effort. Along with a newly remade website and buzzy fashion collaborations with the likes of Fendi, the brand has released several big top-of-funnel marketing campaigns in the last year, making it far more vocal in 2025 than it has been in the past.