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February 24, 2026 - BY Glossy
Rodan + Fields moves beyond social selling with influencer-powered ‘C-Suite’ campaign
To most consumers, Rodan + Fields is synonymous with social selling — or, as it is often called, multi-level marketing. In 2024, however, that began to change. The brand shifted to an omnichannel strategy, launching its own DTC site while maintaining its consultant network of more than 70,000 sellers. Exactly a year ago, it entered Ulta Beauty, marking its first major retail partnership.
February 24, 2026 - BY Glossy