![]()
July 21, 2025 - BY Glossy
Sephora Strategies: Inside Sephora’s big bets on women’s sports
The beauty giant is taking a leap by investing in a new WNBA team and emerging sports like softball. It joins many beauty brands jumping into women's sports as they seek to align themselves with values like community and health and wellness, while also finding new audiences.
July 21, 2025 - BY Glossy