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June 04, 2025 - BY Glossy
Sephora Strategies: Sol de Janeiro became Sephora’s top-selling brand in 2024. Now it needs to stay on top
Eight years after launching at Sephora, Sol de Janeiro became the retailer's top-selling brand in 2024, dethroning Selena Gomez’s Rare Beauty. But the prestige body-care category that Sol de Janeiro helped create is now rife with competitors nipping at its heels. And though Sephora has been instrumental to its success, Sol de Janeiro expanded to Sephora’s chief rival, Ulta Beauty, at the start of 2024.
June 04, 2025 - BY Glossy