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February 23, 2026 - BY Glossy
Sephora Strategies: What MAC needs to succeed at Sephora
MAC has long since been available in international Sephora markets like Canada and the U.K. But with a new creative director in Nicola Formichetti, fresh talent like pop star Chappell Roan and a rebounding makeup category hungry for color, MAC has earned a place at Sephora's U.S. fleet. And with MAC's parent company The Estée Lauder Companies still finding its footing in makeup, a diversified retail presence at a global powerhouse like Sephora is as important as ever.
February 23, 2026 - BY Glossy