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November 20, 2025 - BY Glossy

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category, plus news

Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools. Glossy sat down with the duo to discuss how they're navigating their biggest challenges, balancing retail and DTC, maintaining NPD standards in a faster-is-better world, and competing within the category.