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August 14, 2025 - BY Glossy
The ‘hair longevity’ trend is set to drive sales and innovation this year
What comes after the "skinification of haircare"? Glossy spoke to experts to better understand the hair longevity movement — which includes peptides, niacinamide, hyaluronic acid, collagen, probiotics and stem cells packed into clinical hair care — as well as the rapid expansion of the mass bond repair and scalp categories.
August 14, 2025 - BY Glossy