May 23, 2025 - BY Glossy
The Juicy Tubes comeback: Inside Lancôme’s plan to own the lip gloss category
Paris Hilton, Ed Westwick, Chad Michael Murray, Rachel Bilson, Kelly Rowland, Hilary Duff, Mischa Barton, Gabrielle Union, Amanda Seyfried and Christina Milian. Other than being icons of the early aughts, what these celebrities have in common is that they're all part of the viral Juicy Tube Kissing Web, a campaign launched bu L'Oréal-owned Lancôme on May 15.