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September 02, 2025 - BY Glossy
The Middle East opportunity grows as beauty power players flood the region with new products, stores
This week, I checked in with execs and analysts to learn about the rapidly expanding beauty opportunity in the Middle East. This includes brick-and-mortar expansion by Ulta Beauty and TJX, product launches by Bubble, E.l.f Cosmetics and Tower28, and digital growth that topples the E.U. and North America.
September 02, 2025 - BY Glossy