![]()
May 13, 2026 - BY Glossy
The athlete influencer economy is now operating at scale
Bill Jula, CEO and co-founder, Postgame For the past several years, sports marketing and influencer marketing have converged — pushing brands to find new ways to weave athlete partnerships at scale into their broader influencer programs. As reported by Glossy, college athletes are increasingly appearing in major brand campaigns through name, image and likeness (NIL) […]
May 13, 2026 - BY Glossy