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August 21, 2025 - BY Glossy

The secret to a successful pop-up event with 3 industry leaders, plus news

What makes a pop-up shop or experiential event successful today? In today’s roundtable episode, Glossy is joined by Patrick Ta Beauty svp of marketing Jacquelin Barrett, Matte Projects president Neda Whitney, and Michelle Lee, chief brand officer at Front Row Group and fractional CMO of Landing International, to find out.