October 14, 2025 - BY Glossy
The sleep category grows as consumers chase a ‘perfect sleep score’
This week, I checked in with Denise De Baun, the CEO of Helight, a sleep device launched at Ulta Beauty last week, as well as experts in the sleep space, to better understand this growing wellness category. Additionally, The Body Shop reenters the U.S. market, Estée Lauder gets a new spokesperson, and Helen of Troy reports a sales tumble.