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March 25, 2026 - BY Glossy
The wellness patch brands leading the category’s explosive growth, plus news
For the Wellness Briefing, Glossy checked in with Alyssa Williams Atkinson, category insights manager at Spate market research, to unpack the stunning online growth of the wellness patches marketplace. This includes a 2,700% year-over-year increase in the popularity of NAD+ patches, a 1,700% spike in GLP-1 patches, 307% growth for collagen eye patches and a 101% increase in sleep patches in 2025, according to Spate.
March 25, 2026 - BY Glossy