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October 03, 2025 - BY Glossy
TikTok Live Shopping is proving lucrative for beauty brands across categories
At its core, TikTok Shop is about discovery commerce, said Ajay Salpekar, gm of beauty at TikTok Shop. "The majority of the business is certainly short video, but an increasing amount is live." And it's lucrative.
October 03, 2025 - BY Glossy