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June 16, 2025 - BY Glossy
To increase or not to increase: Beauty brands grapple with raising prices as tariff uncertainty continues
While E.l.f. Beauty and Saie announce price hikes, LVMH signals reluctance to raise beauty pricing, and buzzy brands like Bubble and Coco Kind share promises to maintain pricing. Plus, new studies show even a 10% increase could erode brand loyalty. Glossy investigates the pros and cons of passing tariff expenses off to consumers.
June 16, 2025 - BY Glossy