April 03, 2025 - BY Glossy
Ulta Beauty Strategies: Why Ulta added 20,000 new in-store events for 2025
Ulta Beauty chief retail officer Amiee Bayer-Thomas gives Glossy an insider’s look into its growing brick-and-mortar events program, including this month’s first Ulta Beauty World consumer event and an additional 20,000 in-store events planned for the year.