info@apparati.co | +44 7572327495
June 03, 2026 - BY Glossy

Ulta Beauty to open ‘experiential’ Times Square location in 2027

On Tuesday's quarterly earnings call, Ulta CEO and president Kecia Steelman shared plans to expand its U.S. business, including a new fulfillment center in Salt Lake City and a Times Square location focused on events and customer experience. The store will join Ulta's existing three locations in Manhattan.