![]()
January 22, 2026 - BY Glossy
Ulta Strategies: Inside Ulta’s wellness boutique pilot program launching next week in select markets
Ulta Beauty is leaning deeper into the wellness category with a first-of-its-kind launch: Wellness by Ulta Beauty shop-in-shop boutiques piloted in four U.S. stores starting next week. Glossy sat down with Laura Beres, Ulta Beauty's vp of wellness, for all the details.
January 22, 2026 - BY Glossy