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June 29, 2026 - BY Glossy
Unilever’s jam-packed World Cup partnership is a beta test for its new social-first strategy
Glossy sat down with Afke Van de Klashorst, vp of integrated brand experiences at Unilever, to learn how the conglomerate is maximizing its official FIFA World Cup partnership through a 24/7 social media hub, partnerships with more than 50,000 creators and more than 180 limited-edition products.
June 29, 2026 - BY Glossy