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June 22, 2026 - BY Glossy

Vaseline is turning 2008 beauty hacks into TikTok Shop sellouts

After selling out its Vaseline Originals debut in Thailand, the Unilever-owned brand is expanding the limited-edition collection to Singapore and the Philippines in the coming days, where a limited number of its Face Primer product will be sold exclusively on TikTok Shop. Plans for a larger U.S. launch remain in development, according to the brand.