Veteran exec Jamiee Holmes unpacks ‘eye ...

Veteran beauty and wellness exec Jamiee Holmes knows a thing or two about innovation. She got her start at Sephora, brought best-selling Too Faced Better than Sex mascara to market in 2013, and has held roles at Kendo, Goop, and L’Oréal-backed Timeline. Now, she’s parlayed her experience into Fel Beauty, a 10-month-old makeup brand that has already sold out four times and sold more than 35,000 units. Holmes sat down with Glossy Beauty host Lexy Lebsack to unpack "eye patch gate," including what’s driving the industry’s sameness epidemic and why a lack of innovation inspired Fel Beauty.