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October 15, 2025 - BY Glossy

Victoria’s Secret creative director Adam Selman on the evolution of the fashion show

The Victoria’s Secret fashion show was a cultural juggernaut for many years, but amid the brand’s years-long identity crisis, its role in the overall business has remained uncertain. The brand took a hiatus from doing an annual show from 2019 until its return last year. Ultimately, Victoria’s Secret's leadership chose to evolve the show, rather than set it aside.