November 12, 2025 - BY Glossy
Wellness Briefing: A look at Ulta Beauty’s 2 distinct wellness consumers, plus news
This week, I am recapping my on-stage conversation with Laura Beres, vp of wellness at Ulta Beauty, at Glossy’s annual Beauty & Wellness Summit in Newport Beach last week. Highlights include her unique perspective on Ulta’s two wellness consumers, what wellness shoppers are looking for today, and how existing brands can soon utilize Ulta's UB Marketplace to test new products and categories. Additionally, tech-y massage concept Squeeze is acquired, Tracy Anderson Method expands to Miami, supplement company Cymbiotika raises $25 million, and British Vogue gets a new wellness lead.