info@apparati.co | +44 7572327495
October 07, 2026 - BY Glossy

Wellness Briefing: Fiber brand BelliWelli’s Walmart playbook includes celeb cameos, giveaways and fashion partnerships

For the Wellness Briefing, Glossy interviews BelliWelli CEO and co-founder Katie Wilson about the brand’s Walmart playbook, which includes celeb cameos, giveaways, endcap marketing and fashion partnerships. Additionally, Oura delays its IPO, Function hires its first CMO, and Europe-based biohacking chain The Longevity Suite hits the high seas.