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January 28, 2026 - BY Glossy
Wellness Briefing: Is absorption the new supplement industry frontier? Plus, industry news
This week, I sat down with the founders of the 3-year-old supplement brand The Absorption Company, which launched a collection of single-nutrient supplements last week. Glossy spoke to Nate Medow and Zeke Bronfman, co-founders of the company alongside married celebrity couple Nikki Reedand Ian Somerhalder, about the challenges facing new supplement brands today and the details of last week’s sell-out launch strategy.
January 28, 2026 - BY Glossy