![]()
January 14, 2026 - BY Glossy
Wellness Briefing: The collabs and campaigns winning ‘new year, new you’ marketing, plus news
This week, I analyze the "new year new you" activations leading the wellness industry into 2026, including fast-casual restaurant collaborations and the embrace of "Quitters' Day." Additionally, fitness app Strava files for IPO, an executive shakeup at Alo Yoga, and a rush of creatine products are hitting shelves after a meteoric rise in popularity in 2025.
January 14, 2026 - BY Glossy