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November 26, 2025 - BY Glossy

Wellness Briefing: What’s driving vitamin sticker sales?

This week, I checked in with leaders in the vitamin sticker category, including execs at The Good Patch, Barrière, and Esker. The category revolves around transdermal, sticker-like patches that deliver active ingredients through the skin, like Vitamin D, ashwagandha and NAD+.