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September 11, 2026 - BY Glossy
Westman Atelier and ShopMy are taking affiliate shopping IRL
A multi-day pop-up allows the makeup brand to flex its founder’s credentials as a woman of taste — an increasingly valuable asset as makeup brands seek to associate themselves with stylish tastemakers. But it also speaks to affiliate platforms’ efforts to push shopping recommendations outside of traditional influencer channels.
September 11, 2026 - BY Glossy