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August 12, 2025 - BY Glossy
What’s old is new again: Why centuries-old fragrance brands are undergoing a revival
Brands like D’Orsay and Santa Maria Novella form a roster of centuries-old perfume that have staged comebacks and expansions amid the post-Covid fragrance boom. If done successfully, those revitalized names can tap into an existing brand universe and hundreds of years of history to speak to niche perfume consumers’ desire for heritage and authenticity.
August 12, 2025 - BY Glossy