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June 09, 2026 - BY Glossy
What brands are paying to advertise around the World Cup
One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns tied to the tournament. Official partnerships are pricey, but there are still opportunities across host cities for brands seeking a timely halo effect. Glossy sat down with media buying experts to learn more.
June 09, 2026 - BY Glossy