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February 06, 2026 - BY Glossy

What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug

This week, we're talking about the Super Bowl. With the biggest American sporting event of the year taking place this weekend, editor-in-chief Jill Manoff sat down with Carey Collins Krug, the CMO of Abercrombie & Fitch, which has big plans tied to its title of "official fashion partner of the NFL."