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July 21, 2025 - BY Glossy
When it comes to winning at brick-and-mortar, store associates are the VIPs
With today’s beauty customers armed with TikTok and Reddit recommendations, sales associates need to match consumers with their own expertise and enthusiasm. In-person education and gratis are key pathways to keeping those on floor feel excited and engaged in a competitive retail landscape.
July 21, 2025 - BY Glossy