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June 12, 2026 - BY Glossy

Where to invest, sell and set boundaries: The 6 truths guiding brands’ next steps

At this month’s Glossy’s E-Commerce Summit in Miami, brand and retail executives used town hall and interactive speaker discussions to workshop their next strategies, with considerations including the rise of AI, the evolution of creator marketing and the new fragility of consumer loyalty. The conversations sparked new ideas, provided immediately actionable takeaways, and shaped the overall direction of fashion and beauty, informing plans and priorities. Here is a rundown of the state of the industry and brands’ next steps, accordingly, based on Summit discussions.