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April 17, 2026 - BY Glossy

Why ‘The Devil Wears Prada 2’ is the collaborator fashion and beauty brands have been waiting for

Unlike "Barbie," "Wicked" and "Wicked: For Good" before it, "The Devil Wears Prada 2" has presented a unique opportunity to beauty and fashion brands, in that the film itself is about their very industries — and there are various ways beauty brands are seizing the "DWP2" opportunity.