April 17, 2026 - BY Glossy
Why ‘The Devil Wears Prada 2’ is the collaborator fashion and beauty brands have been waiting for
Unlike "Barbie," "Wicked" and "Wicked: For Good" before it, "The Devil Wears Prada 2" has presented a unique opportunity to beauty and fashion brands, in that the film itself is about their very industries — and there are various ways beauty brands are seizing the "DWP2" opportunity.