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December 30, 2025 - BY Glossy

Why 2025 was the year of the Mirakl marketplace

In 2025, Ulta Beauty and Best Buy became the latest retailers to partner with French tech company Mirakl to launch digital marketplaces. The retailers join Mirakl’s roster that includes Nordstrom, H&M, Bloomingdale's, Anthropologie, Lowe’s and more. Glossy sat down with Mirakl Americas CEO Scott Eckert, a former Walmart exec, to learn about the company leading the next wave of e-commerce for major American retailers and what the industry can expect in 2026.