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February 27, 2026 - BY Glossy
Why a beauty brand is giving Gen Alpha equity
Evereden is not the first brand to give equity to creator partners — Glossy Pop reported on Nudestix's "CSOP" (celebrity stock option plans) in 2022. But the three creators that are a part of its new Generation E, equity-based program are ages 14, 15 and 17 — so they may be among the youngest to receive equity in an established beauty brand.
February 27, 2026 - BY Glossy