Apparati - With Benefit Cosmetics’ pink Bronco giveaway, both customers and the brand came away as winners

September 22, 2025 - BY Glossy

With Benefit Cosmetics’ pink Bronco giveaway, both customers and the brand came away as winners

For its biggest giveaway yet, the LVMH-owned cosmetics brand enlisted Ulta Beauty to help stage a giveaway to one customer of a pink Ford Bronco. Benefit shared the inside story on the campaign that won it Best Brand Activation at the 2025 Glossy Pop Awards.

With Benefit Cosmetics’ pink Bronco give...

With Benefit Cosmetics’ pink Bronco giveaway, both customers and the brand came away as winners

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