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June 01, 2026 - BY Glossy
With J.Crew’s new Timex collab, watches are starting to follow the hype sneaker model
The release of yet another highly coveted, affordably priced watch collaboration, along with the ensuing popular consumer reception, signals a shift in the watch market. While much of the hype and demand for watches has traditionally centered on expensive brands like Rolex and Vacheron Constantin, limited collaborations like this allow brands to sell watches at relatively low prices while still benefiting from the hype and FOMO that come with an exclusive timepiece.
June 01, 2026 - BY Glossy