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September 23, 2026 - BY Glossy
With Sephora joining TikTok Shop, is the social shopping platform becoming too big to ignore?
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora. If you can’t beat them, Sephora is now testing what it looks like to join them.
September 23, 2026 - BY Glossy