July 29, 2025 - BY Glossy
With a new C-suite and updated products, Herbivore is priming itself for a comeback
When Herbivore first hit shelves in 2011, the skin-care brand’s signature candy-colored serums seemed tailor-made for the Instagram era. But what first made the brand stand out is now table stakes in the industry. With a new executive team at the helm, Herbivore is banking it can achieve triple-digit growth in 2026.