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April 16, 2026 - BY Glossy
Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand
Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder. The brand’s $22 peel-off lip stain went viral on TikTok for its metallic blue formula and social media-friendly reveal, and has since sold more than 6 million units. But what happened next is the rare part: The brand successfully launched into several more categories, including eye and complexion; took on $50 million in funding led by Insight Partners; and launched into traditional retail with Sephora. Malinsky joined the Glossy Beauty Podcast to share just how he did it.
April 16, 2026 - BY Glossy