Online shopping is one of the brightest stars in the ever-evolving ecommerce universe. With the growing reliance on smartphones, technology’s reach continues to expand, and shopping on mobile devices is becoming a go-to for more people every day.
Let’s face it—who has time to go store-hopping when you can shop for clothes, accessories, shoes, and even groceries with just a few taps on your phone? Mobile devices have become a must-have in retail. In fact, research shows that about a third of U.S. internet users preferred shopping on mobile in 2021, with many doing it weekly.
By 2024, mobile commerce is expected to skyrocket, hitting a massive $620.97 billion. Nearly half (42.9%) of all online purchases will be made through mobile devices!
Convenience is everything these days. If small businesses want to grab even a sliver of their market in 2023, they need to learn from the big players in ecommerce. The best ecommerce apps have redefined shopping by blending affordability and ease, breathing new life into online businesses.
Thanks to better user experiences and top-notch customer service, ecommerce has helped grow both markets and businesses alike.
Mobile app development and the surge in mobile users worldwide are driving this shift.
These apps have nailed the digital wants of mobile shoppers, preparing businesses for the future—one where they can easily adapt to the ever-changing needs of tech-savvy customers.
This article will dive into the 7 best ecommerce apps of 2023/4 that have captured huge audiences and thrived despite fierce competition. Even if you’re new to the ecommerce world, you can take cues from these apps to grow in this market. Let’s jump in!
The game changed in 2008 with the launch of the App Store and Android Market (now Google Play). This was the beginning of a new era, with apps booming left and right.
Fast forward to 2020, and there were over 4.4 million apps on the most popular platforms. And guess what? This surge has given ecommerce a massive boost. Why? Because customers today want the freedom to shop whenever, wherever—and yes, even while on the go. That’s why mobile ecommerce apps have overtaken websites. They’re faster, more user-friendly, and flexible, which keeps people coming back.
Here’s a fun fact from Shopify: on Black Friday and Cyber Monday in 2019, mobile phones and tablets were the top shopping tools, bringing in a whopping 69% of total sales!
So, if you’re thinking about diving into ecommerce, now’s the time! The competition is heating up, and there’s never been a better moment to seize the opportunity.
1)Safe and Secure Payments
In-app payment options aren’t just nice to have—they’re a must. Users want to know their transactions are safe and smooth. Make sure your app supports quick, secure payments with a range of options like credit cards, online transfers, and wallets such as Amazon Pay, Google Pay, and PayPal.
2)Diverse Shipping Choices
People love options! Let them choose from different shipping methods with clear fees and delivery times. This freedom makes the whole shopping process more enjoyable and convenient.
3)Detailed Product Descriptions
Shoppers want more than just pictures. Detailed product info like size, colors, weight, and materials helps them make smart choices and avoid buyer’s remorse.
4)Easy Filtering & Sorting
Help users find what they’re looking for fast! A smooth filtering and sorting system saves time and keeps people engaged.
5)Coupons, Rewards, and Referrals
Everyone loves a good deal. Spice up your app with rewards, referral programs, and flash sales to keep customers excited and coming back for more.
6)Push Notifications
Push notifications are a goldmine for direct communication with customers. Use them to announce new products, sales, and special offers. They’re quicker than email and get straight to the point!
7)Personalized Product Recommendations
Tailor suggestions based on user preferences to speed up the shopping process. This boosts engagement and keeps people coming back for more.
Now, let’s check out how the top ecommerce apps of 2024 are using these features and why they’re making waves!
Amazon
Founded by Jeff Bezos in 1994, Amazon is one of the best ecommerce platforms out there. In India, it’s the third most visited site, and globally, it attracts 197 million visitors a year. With a sleek interface, secure payments, and easy access to deals, it’s no wonder Amazon is a go-to for so many shoppers.
Pepperfry
This Indian-based furniture and home decor hub stands out with its clever use of Augmented Reality, allowing users to see furniture in their space before they buy. It also has a simple return policy, making shopping stress-free.
eBay
eBay makes selling and buying easy with features like barcode scanning, guest checkout, and PayPal integration. It’s the perfect platform for small businesses to connect with buyers around the world.
Shein
Shein is all about fashion! With a focus on affordable, trendy clothing, their app offers features like color sliders and virtual fitting rooms to make shopping easier and more fun.
AliExpress
AliExpress is known for its affordable prices and broad selection, especially in China. Though it gets mixed reviews in India, its budget-friendly offerings make it a hit with bargain hunters.
Shopclues
Shopclues caters to smaller cities in India, offering everything from electronics to home goods at great prices. It’s a solid choice for shoppers outside of major metro areas.
Nike
Nike’s app goes beyond just shopping. It offers personalized style tips, training insights, and even in-store pickup options, creating a full-circle experience for sports enthusiasts.
If you’ve got an ecommerce website but no app, it’s time to take action. Building an app might sound overwhelming, but with Apparati, it’s a breeze. Apparati specializes in turning websites into apps quickly and cost-effectively.
With Apparati, your app will work seamlessly, offering features like tabs and notifications. No need to start from scratch, no long timelines. Just one codebase to manage, and you’ll deliver a tailored experience across all platforms.
So, what are you waiting for? Jump into the competitive world of ecommerce with us at your side!
June 21, 2024 - BY Admin