Push notifications are among the most powerful and underutilized tools in marketing today. With Apparati and your own mobile app, you can reach your audience with timely, personalized notifications that boast significantly higher visibility and engagement rates than traditional channels like email—at a fraction of the cost.
But, like any tool, push notifications must be used correctly. Timing is crucial; send notifications at the right moment, and you can capture your audience's attention instantly. Get it wrong, and your notifications may be ignored or even resented. In this article, we’ll guide you on the best times to send push notifications and provide insights on how to optimize timing for maximum engagement.
If you don’t yet have an app, you’re missing out on the full power of push notifications. Fortunately, Apparati makes it easy to convert your website into a mobile app. You can preview your app for free and learn how to automate your marketing efforts with push notifications that drive revenue.
To determine the ideal time for push notifications, let's look at data from Smartech, which shows peak engagement times. Notifications perform best between 10 am and 1 pm, while the hours from 1 am to 6 am see the least activity. However, the optimal timing varies by industry. For example:
These findings highlight the importance of considering your app’s purpose and your audience’s behavior when scheduling notifications.
Timing directly impacts push notification effectiveness. Because push notifications reach users instantly, the timing can determine whether your message gets noticed or overlooked. With an average of 46 push notifications per day, users are more likely to ignore or dismiss poorly timed messages.
The wrong timing can even annoy your audience, resulting in disabled notifications or uninstalls. The best times generally fall during high-engagement periods and avoid early mornings or late nights unless the message is urgent.
While general data provides a starting point, each brand and app is unique. Here are some factors to consider:
Industry: The best times vary widely by industry. For example, workout apps often perform best in early morning or post-work hours, while retail apps might engage users better on weekends.
Day of the Week: Consider that weekdays and weekends might have different optimal times. For instance, retail apps may have more success on weekends, while business apps see better results during work hours.
Notification Type: Immediate alerts, like news or score updates, should go out right away, but promotional notifications can benefit from strategic timing.
Time Zone Considerations: Apparati’s push notification service can adjust notifications for users’ time zones, so each user receives messages at their local optimal time.
Avoiding “Dead Times”: Avoid late-night notifications (typically from 10 pm to 8 am), except for urgent messages, such as bank alerts or high-priority updates.
Experimentation and analysis are crucial to finding the best times for your audience. For example, if you manage an eCommerce app, test different times to see which generates the highest engagement. Tracking click-through rates and adjusting accordingly can maximize the impact of your notifications.
Push notifications are essential for any brand looking to boost mobile engagement. As organic reach on platforms declines and digital channels become crowded, push notifications stand out by reaching your audience directly on mobile.
If you don’t yet have an app or aren’t using push notifications, Apparati is your solution. Apparati converts your website into a high-quality mobile app, helping you connect with customers across channels without the cost and complexity of traditional development. Best of all, you unlock the full power of push notifications, generating new revenue that can pay for the app itself.
Ready to get started? Apparati can help you drive engagement and revenue with push notifications that resonate with your audience—no matter where they are.
November 13, 2024 - BY Admin